19,800+
Products analyzed
Sell points you can filmhooks you can testone Lite pack
For short video, not store ops: send a product link or card, add VOC or competitor notes if you have them. We echo back what we saw; you reply generate for the Lite report!
1.5 min
Median time to insight
480+
Teams using HiClaw
Used by brands, DTC teams, and creators
Turn listings and customer voice into ranked angles and hooks—evidence-backed and shoot-ready.
Why this skill exists
The workflow is fixed: collect materials → echo checklist → wait for generate → deliver the Lite report. No “half report then endless follow-up questions.” After the report, you can paste more VOC or competitor context for an enhanced final version that replaces the old one — without going back to a brief.
Facts-onlyproduct card
The report opens with a fact card from what’s available (page text or what you paste). The skill does not pad with invented catalog metrics — it stays honest for on-camera use.
Echo, then“generate”
Unless your first message already includes “generate,” the skill confirms what it received and waits — then outputs the full Lite report once, in your language, with no mid-flight ping-pong.
Evidence tags& optional VOC
Every sell point carries an evidence tag (page, VOC, competitor, or your notes). If VOC is missing, that section is omitted and data sufficiency is labeled — still useful, clearly caveated.
Sell Point Report Lite
Matches the skill spec and Lite templates: short sections, channel-agnostic, optimized for TikTok / Reels / Shorts filming — not a long ecommerce audit.
1 · Product facts & top jobs
Facts-only product lines from the page or your paste, plus three motivation sentences and a deal-breaker — no invented catalog metrics.
2 · VOC map
If you supply quotes: praise/complaint themes (with verbatim lines) and a short language bank. Omitted when there’s no VOC.
3 · Top 3 filmable sell points
Promise, proof on camera, risk — each with Evidence: page | VOC | competitor | user_notes.
4 · Hook selection
Primary, secondary, and do-not-use templates with short rationale (from the hook template library).
5 · Script pack
Three default scripts (hook 0–3s, on-screen text, evidence shots, CTA). Data sufficiency labeled; ask if you want 6 or 9 variants.
6 · Compliance guardrails
Don’t-say examples, safer alternatives, and quote rules so claims stay defensible.
Conversation flow (skill rules)
Progressive inputs — we never block on missing data. Best-effort URL extraction; if reviews won’t load, paste three verbatim quotes and we continue.
1
Send
Minimum: one product URL or a 1–3 line card (what it is, price band, who it’s for). Strongly recommended: 2 complaints + 1 praise verbatim, a VOC theme table, or 1–3 competitor links / bullets.
2
Echo
We list what we received (product / VOC / competitor). Optional: platform + style, claims to avoid. If multiple links are ambiguous, we ask once: is the first link yours and the rest competitors?
3
Generate
Reply generate (same language as your input). One-shot Sell Point Report Lite, kept short. If your first message already included generate, we skip the wait.
4
Enhance
After the report, new VOC or competitor notes produce a replacement enhanced final report — no return to Step A/B and no new brief.
Input cheat sheet
- Product: any-channel URL (Amazon, Shopify, TikTok Shop, brand site, landing page, …) or pasted copy
- VOC: three verbatim snippets (two complaints + one praise), or a theme + quote table, or competitor review snippets
- Competitor: 1–3 links or bullets; if unclear, we confirm once which link is yours
- Optional: TikTok / Reels / Shorts; UGC vs founder vs comparison; compliance / claims to avoid (reflected in the compliance block)
Related use cases
Browse more in the skills directory
Turn a dense PDP or listing into ranked filmable sell points before you brief creators or media
Stress-test angles against real VOC—reviews, comments, snippets—without inventing proof or stats
Produce primary / secondary / do-not-use hook lines tied to what the page and VOC actually support
Compare your product card to competitor URLs with evidence tags (page, VOC, competitor, notes)
Pick UGC vs founder vs comparison style when the same product needs different trust signals on short video
Ship default three angle packs, then expand to six or nine when you are running creative matrices
Surface risky claims and draft safer phrasing before copy goes to paid social or legal review
Work from TikTok Shop, Amazon, Shopify, or brand sites with one consistent intake and output shape
After angles are locked, use Viral Video Analyzer to mirror proven structure on reference clips
Continue into Ad Script Generator for Brief-first, shoot-ready scripts when messaging is ready to lock
Ready for your first Lite report?
Sign in, open WebChat with this skill context, send your product — after the echo, reply generate for the full Lite pack (sell points, hooks, scripts, compliance) in your language.