Find the momentsthat make videoswin consistently

Upload a short video → auto-mark retention, persuasion, and conversion moments → get a breakdown report plus variation ideas.

12,400+

Reports generated

3 min

Median time to insight

480+

Teams using HiClaw

Used by brands, DTC teams, and creators.

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Turn video performance into clear, repeatable learnings.

From one-offs to repeatable patterns

Evidence-backed breakdowns and execution-ready plans for edits, reshoots, and new variations.

From “it felt good”to “we know why”

Stop guessing. Get a clear breakdown of what worked-mapped across hook, proof, and conversion with timestamps you can verify.

From opinionsto shared evidence

Replace subjective reviews with concrete receipts: exact quotes, scenes, and proof gaps-so teams can align fast and argue less.

From one-off winsto repeatable patterns

Capture winning structures and tactics in a reusable format-so insights carry over to new scripts, new edits, and new campaigns.

From hook to conversion

Retention · Hook

Opening hooks and early payoff analysis, with labeled evidence.

Persuasion · Value Props

User value propositions with supporting proof mapping.

Proof Structure

Evidence types and referenced clips supporting each claim.

Conversion · CTA & Friction

CTA timing, messaging, and objection handling with labeled proof.

Structure & Pacing

Segment breakdown with timing and pacing markers.

Variations

Creative variations derived from core ideas and segments.

How it works

From video input to a structured report.

1

Prepare

Upload a short video to analyze.

2

Segment

Split the video into key segments.

3

Extract

Capture speech, on-screen text, and key frames.

4

Analyze

Map retention, persuasion, and conversion across the timeline.

What you get

  • Timeline of key moments across retention, persuasion, and conversion
  • Proof-backed clips for every claim
  • A shared report your team can review together
  • Variation ideas for new angles and iterations

More skills(coming soon)

Structure analysis
Variation strategy
Script generation
Creative review templates
Audience targeting
Content positioning
TikTok content strategy
YouTube Shorts strategy
Ad creative strategy
UGC ad analysis
Video idea generator
AI video generation

Break down your first viral video

Turn “this works” into clear mechanics and proof your team can act on — faster decisions, faster iteration.