12,400+
Reports generated
Find the momentsthat make videoswin consistently
Upload a short video → auto-mark retention, persuasion, and conversion moments → get a breakdown report plus variation ideas.
3 min
Median time to insight
480+
Teams using HiClaw
Used by brands, DTC teams, and creators
Turn video performance into clear, repeatable learnings.
From one-offs to repeatable patterns
Evidence-backed breakdowns and execution-ready plans for edits, reshoots, and new variations.
From “it felt good”to “we know why”
Stop guessing. Get a clear breakdown of what worked-mapped across hook, proof, and conversion with timestamps you can verify.
From opinionsto shared evidence
Replace subjective reviews with concrete receipts: exact quotes, scenes, and proof gaps-so teams can align fast and argue less.
From one-off winsto repeatable patterns
Capture winning structures and tactics in a reusable format-so insights carry over to new scripts, new edits, and new campaigns.
From hook to conversion
Retention · Hook
Opening hooks and early payoff analysis, with labeled evidence.
Persuasion · Value Props
User value propositions with supporting proof mapping.
Proof Structure
Evidence types and referenced clips supporting each claim.
Conversion · CTA & Friction
CTA timing, messaging, and objection handling with labeled proof.
Structure & Pacing
Segment breakdown with timing and pacing markers.
Variations
Creative variations derived from core ideas and segments.
How it works
From video input to a structured report.
1
Prepare
Upload a short video to analyze.
2
Segment
Split the video into key segments.
3
Extract
Capture speech, on-screen text, and key frames.
4
Analyze
Map retention, persuasion, and conversion across the timeline.
What you get
- Timeline of key moments across retention, persuasion, and conversion
- Proof-backed clips for every claim
- A shared report your team can review together
- Variation ideas for new angles and iterations
Related use cases
Browse more in the skills directory
Break down a competitor or reference ad before your team shoots a response variant
Map hook → proof → CTA timing so editors know where to cut and where supers should land
Extract repeatable structure patterns across several winners in the same niche
Label evidence-backed moments for each claim—strong input for creative reviews and compliance prep
Compare two uploads side by side on retention, persuasion, and conversion beats
Turn a viral reference into a chapter-style outline for briefing scriptwriters or storyboarders
Document objection-handling and friction points when you re-test hooks in paid social
Pair with Viral Video Finder: build a benchmark set, then analyze each clip with the same rubric
Hand timeline and proof mapping to Ad Script Generator for Brief-first, shoot-ready scripts
Share one structured report so growth, creative, and brand stay aligned on what the video actually did
Break down your first viral video
Turn “this works” into clear mechanics and proof your team can act on — faster decisions, faster iteration.